OBJECTIVE

The objective of the Master Diploma in Digital Marketing is to equip learners with in-depth knowledge and hands-on skills in the dynamic and fast-evolving field of digital marketing. The program is designed to develop proficiency in core areas such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Web Analytics, E- commerce Strategies, and Online Reputation Management. By the end of the course, learners will be capable of planning, executing, and managing result-driven digital marketing strategies aligned with current industry practices and tools.

COURSE OUTLINE

Module I

• AI Design Tools (Leonardo AI, Looka)
• Canva
• VN Video Editor

Module II

• Introduction to Digital Marketing
• Social Media Marketing
• Brand Management
• Marketing Funnel/Customer Journey
• Facebook Marketing
• Instagram Marketing
• YouTube Marketing
• LinkedIn Marketing
• X Marketing
• Pinterest Marketing
• Email Marketing
• WhatsApp Marketing
• Meta Marketing
• Project

Module III

• AI Integrated Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro

Module IV

• HTML
• WordPress
• WooCommerce
• SEO Basics for Website Design
• Land Page Creation and Settings, Domain Hosting
• Performance Marketing
• Content Marketing
• AI Tools for Content Marketing(Chat GPT, Gemini, Grok, Deepseek, Any word, Copy.ai)
• Social Media Tools for Content Scheduling and Analyzing Content Performance ( Hootsuite, Sprout Social, ManyChat)

Module V

• Introduction to Search Engine Optimization (SEO)
• On-page Optimization
• Off-page Optimization
• Google Business Profile
• Google Tag Manager
• Keyword Research and Competition
• Google Analytics
• Search Console
• PPC Marketing
• Search Engine Marketing (SEM)
• Google AdWords
• Google AdSense
• Ecommerce Marketing
• Affiliate Marketing
• Conversion Rate Optimization (CRO)

Module VI

• SEO Free Tools
• SEO Paid Tools
• Content Writing Using AI Tools

Module VII

• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• Artificial Intelligence Optimization (AIO)

Module VIII

• Growth Hacking
• Video Marketing
• Influencer Marketing
• Blogging, Vlogging, Funnels.

Module IX

• Digital Marketing Analytics
• Looker Studio
• NotebookLM