OBJECTIVE
This course is exploring the fundamentals of social media advertising, including audience targeting, ad creation, bidding strategies, and performance tracking. Understand how to develop and manage successful ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc. and learn how to develop comprehensive social media marketing strategies aligned with business goals. Explore techniques for audience analysis, competitor research, content planning, and setting measurable objectives. The course aims to provide a comprehensive understanding of SEO principles, best practices, and techniques to enable participants to optimize their online presence and drive targeted organic traffic to their websites.

COURSE OUTLINE

Module I

• Introduction to Digital Marketing
• Social Media Marketing
• Facebook Marketing
• Instagram Marketing
• WhatsApp business
• CANVA
• GOOGLE Business

Module II

• Introduction to Search Engine Optimization
• OnPAGE & OffPAGE Optimization
• Keyword Research and Competition
• Google Analytics
• Introduction to PPC Marketing
• Google AdWords
• Google AdSense
• Affiliate Marketing
• Conversion Rate Optimization (CRO)
• Outbound and Inbound SMS Campaigns - SMS Marketing
• Blogging, Vlogging, Funnels